Branding is about making conscious and intentional decisions about the culture of an organization and the products and services you offer. Decisions about branding bring your business to life and demonstrate what you stand for and what sets you apart from your competitors. It is an opportunity to tell the story of your business and share that experience and journey with others.
Some of the key factors that go into building a strong brand are understanding your target audience – how do you define the persona of your customer(s) – and how do those types of individuals act. Another important factor is keeping things simple and clear in the choices you make such as colors, images and fonts. You want your brand to be straightforward and consistently defined over time.
Every choice you make about your business should come back to the brand and the culture. It is your identity as an organization and a bridge that you build to your customers and partners.
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